Huskee Trade Show Booth || Exhibition Design
As an emerging local business based in Sydney, Australia, Huskee brand cups have been designed for the coffee world. With an elevated sense of functionality and style alongside a high consciousness of sustainability, the cup has been curated for both barista and home use.
Since the cup is produced from the husks of a coffee bean, which otherwise becomes waste, it is essential to powerfully convey this to potential customers in order to give them an understanding of the large benefit of their purchase.
Gathering upon the brand’s personality, intentions, and methods of production, this booth has been designed to take the viewer back to the product’s roots while simultaneously evoking its modernism and progressivism. Using greenery, soil, and timber, the booth intends to envelop the viewer into a story of the beginnings of the Huskee cup as they experience the product for themselves. With a barista working within the booth, potential customers will be able to fully experience not only the temperature control and tactile experience that the Huskee cup brings but also the benefits of its functionality within a cafe setting.
Brand Research & Design Conceptualization:
Sketching & Collaborative Design
Final Perspectives & Design Presentation
